Day 3 began at Deutsch. As an avid Today Show watcher and lover of Today’s Professionals, I was ecstatic to go to the agency owned and operated by Donnie Deutsch!
Deutsch had, by far, the coolest office space I have ever seen. The office is located on the 14th floor of a building that occupies an entire city block. Accordingly, the office has a 360 degree view of New York. To one side, you can see the Statue of Liberty and downtown Manhattan. To the opposite side, you can see the Empire State Building.
In addition to the amazing view, Deutsch also had a great staff of planners. We were greeted by Zach Lev, a Senior Planner and Miami Ad School graduate from the San Francisco program. He was joined by Jaime Klein Daly, a Group Planning Director. Zach and Jaime gave us an overview of Deutsch, showed us a reel of case studies and offered us the opportunity to chat with some of the planners at the agency. I had a great conversation with Jaime, discussing industry trade secrets and showing her my portfolio. I felt like we clicked and that she would be a great mentor for me as I begin my career, so I left her a copy of my portfolio. (Since returning from New York, I connected with an HR representative from Deutsch who said that Jaime was very impressed by me!)
Following Deutsch, we migrated uptown to BBDO. BBDO is home to last year’s MAS Top Dog, Tom Haslow, our portfolio reviewer from Miami, Paul Matheson, and our hero from Miami, Archana Kumar. BBDO catered an amazing lunch and allowed for two hours of networking with their strategy department. BBDO conducted a sort of roundtable where we spent a few minutes with each planner, allowing for exposure to as many staff members as possible.
I am always hearing that planning is a small community and that everyone knows everyone, but it wasn’t until I went to BBDO that I actually began to believe it. While talking to one of the planners, I mentioned that I previously worked in planning at McKinney. She then commented that two of her classmates at VCU worked as planners at McKinney, and as a matter of fact, I knew both of them!
We ended day 3 at JWT. When we arrived at at the agency, we sat in the main lobby awaiting our meeting. All of a sudden, Tyler, my former classmate at UNC, walked down the stairs and spotted me. She and I worked together on NSAC and had many classes together, so it was a pleasant surprise to see her. We spent a few minutes catching up and reminiscing about UNC… How things change in a year!
While in Miami, we were introduced to Nancy Jaffe, a Group Planning Director at JWT who taught us about quantitative research. She was our host at JWT, introducing us to a few of her planning staff members and aiding in the presentation of case studies. Following our meeting, Nancy arranged a networking party at The Exchange Bar on 3rd and 23rd. There we met with past Miami Ad School graduates and advertising professionals from a who’s who of agencies in Manhattan. Miami Ad School provided a round of drinks and a devilishly good spread of fried finger foods… the perfect way to cap a long day!
Day 4 marked our final day of agency visits and the last day my classmates and I would be together. The visits on tap for our last day were organized informally by my classmates— we figured that if we were in New York, we might as well try to meet with as many agencies as possible to get the most bang for our bucks!
First stop was Grey. Although we were unable to meet with the planning staff due to business traveling, we were greeted by Claudia Marques from Human Resources. She gave us a brief tour of the office space and ran us through the new hire orientation to give us a feel for the agency. I gave her my resume in case of future opportunities, so we’ll see!
Our last visit was at BBH, home to Miami Ad School graduate John Graham and his staff of several other MAS grads. The view from the TriBeCa office was one of the greatest we saw all week.
BBH is one of the coolest, most innovative agencies I’ve ever had the pleasure of visiting. With clients such as Axe and Google Chrome, the work produced is funny, emotional and edgy. John ran us through some case studies and informed us of The Barn, BBH’s internship program. The interns are presented with one task (and $1,000 to complete it) during their time at BBH— do something famous. Amazingly, last year’s interns’ brainchild mustered national news and changed the lives of four homeless men living in New York. To learn more, you can visit this link: http://underheardinnewyork.com/
The conclusion of our agency visits marked the official end of the Boot Camp. Sadly, I had to say good bye to the people that I had spent the last 12 weeks of my life laboring, laughing, venting and bonding with. The sap that I am, I cried. Hard.
Somehow, these people became my best friends in the short time that we spent together. When you spend nearly every hour of every day with the same people for three months, you’re likely to form strong bonds. And I did.
My classmates are currently in en route back to their homes in the UK, Italy, Pittsburgh, Sweden, Venezuela, Philadelphia, San Diego, etc. It saddens me that we are no longer together, but I am encouraged when I acknowledge that fact that many of us may find jobs in the same cities.
Adios, Miami. Bon voyage, Miami Ad School. See you later, friends. Thanks for the ride of my life!